BLOOMINGDALE'S ART OF 100%
Interaction & Visual Design
Digital Out-of-Home interactive experience in the storefront window of Bloomingdale's that allowed users to design their own Big Brown Bag.
Photo credit: Candyspace
PROJECT ROLE
To support Bloomingdale's Art of 100% Campaign, we created a digital out-of-home experience at NYC's 59th Street location for passersby to interact with a storefront window screen and design their own iconic Big Brown Bag. I acted as the interaction and visual designer for both the mobile and TV screen experience. Watch Case Study Video
Using Sketch, I designed the user flow diagram and lo-fidelity wireframes to communicate the interaction design with developers throughout both mobile and in-store screen. I used Photoshop to add visual design to each screen based on Bloomingdale's brand campaign guidelines. In addition to the DOOH experience, I designed an email newsletter template for when a user emailed their uniquely designed Big Brown Bag artwork. The project was colorful and artsy, and challenging when considering a multi-screen interactive experience.
Case Study Video
Focusing around Bloomingdale's Art of 100% campaign, Candyspace created a digital, interactive paint game for the storefront window of Bloomingdale's in NYC. Users could fire paint at an image of the "big brown bag" and receive an Email with their digital artwork upon completing the experience.
In collaboration with:
- Creative Directors: Julian Esposito
- Producer: Matt Autton
- Account Manager: Peter Godfrey
- Developer: Victor Garcia
Tile Paint Splatter Image Credit: David Clode on UnSplash