resume

PROFILE

Creative. Curious. Motivated. Focused. Empathetic. Positive. Progressive. Enthusiastic. Spontaneous. A go-getter and self-starter.

Experienced design director leading design teams to deliver meaningful scalable solutions. A strategic thinker fostering communication and cohesion between teams and functions through a customer-focused culture of excellence. Fast-moving dynamic environments motivate me. Big complex problems excite me. As a systems-thinker, I drive business impact with purpose through process organization and a user-centric mindset. 

Strengths & Skills: Strategic planning, team leadership, design strategy, business strategy, project management, process & systems design, thought-leadership, partner relations, brand strategy, product management, UX/UI design.

EXPERIENCE

MASTERCARD - November 2018 – Present | New York, NY

Director, Experience Strategy

  • Responsible for strategic planning and Customer Experience & Design (CX&D) operations on the Commercial Solutions team..

Director, Product Experience Design

Lead the CX&D team to deliver design strategy and solutions for Mastercard’s Checkout Services (MACS) within Consumer Solutions.

  • Manage a team of 13 UX, Content Design, and Experience Researchers across MACS consumer-facing products.

  • Collaborate with product executives to prioritize the Click to Pay (C2P) design portfolio to drive adoption, repeat use, and conversion.

  • Manage the creation and scale of CX&D industry standards at EMVCo, representing Mastercard alongside major payment networks.

  • Designed and implemented design operations to scale high-quality UX across regions, achieving 11% increase in conversion.

  • Oversee design excellence for MACS customer enablement and design infrastructures to ensure cross-functional design efficiency.

Manager, Product Experience Design

Design lead for C2P’s embedded checkout strategy, creating web components for greater ease of implementation for customers.

  • Implemented new design QA process, reducing defects in production by 80% while increasing efficiency across design & dev teams.

  • Facilitated the creation of a 3-library design system (C2PX): UI components, content strings, and screen types used in C2P.

  • Founder of Inclusive Design at Mastercard, establishing principles across the CX&D Guild and into MACS.

Senior Specialist, Product Experience Design

Designed the MVP version of C2P’s user interface across checkout, profile management and issuer provisioning user experiences.

  • Represented Mastercard on EMVCo’s UX/UI Task Force and created SRC UI Guidelines v1.0 for the C2P user experience.

  • Defined pixel-perfect brand requirements for C2P’s design program that became the industry standard, adopted by all networks..

  • Created the first C2P Implementation Guide and UI Library to provide white-glove design service to new customers.

CANDYSPACE - December 2016 - 2018  |  New York, NY

  • Product Designer

    • 2017 MediaPost Digital Out-of-Home Award recipient for Dell Spider-Man activation in Times Square.

PADSQUAD  -  June 2013 - November 2016  |  New York, NY

  • Product Designer and Creative Producer

  • Marketing & Creative Strategist

  • Publisher Development

    • 2014 Smarties Award: Bronze recipient for Macy's Tablet LookBook ad experience

THE MARTIN AGENCY  -  Summer 2012  |  Richmond, VA

  • Community Management Internship

 READER'S DIGEST  -  Summer 2011  |  New York, NY

  • Marketing Department, Digital Creative Services Internship

VIRGINIA TECH PAMPLIN COLLEGE OF BUSINESS  -  PRISM: Pamplin Reinventing Social Media - May 2012 - May 2013 | Virginia Tech, Blacksburg, VA

  • Chief Marketing Officer 

BENNY MARZANOS PIZZA  -  February 2012 - May 2013 | Virginia Tech, Blacksburg, VA

  • Social Media Marketing Manager

FREELANCE UX DESIGN AND BRAND IDENTITY

  • COLORCODE.IO // 2017 - 2018

  • LEAD LAB MEDIA // 2016 - 2019

DESIGN LEADERSHIP

Recognized as the 2017 Pamplin Rising Star: Pamplin’s Rising Star Award was created to recognize a young woman who exemplifies what it means to be a leader, as a student, an alumna, and in her career.

  • EMVCo Secure Remote Commerce UX/UI Working Group, 2019-present

  • Virginia Tech PRISM: UX/UI Board Member, 2021-present

  • Manhattan Hokies Alumni Association, Virginia Tech Board Officer for Greater NYC Area, 2014 - 2020

  • Virginia Tech Pamplin College of Business RAB, Design Board Member, 2012-2018

  • Virginia Tech PRISM: CMO and Head of Creative Services, 2012-2013

  • HEXAGON

  • LADIES GET PAID

  • TECH LADIES

  • LTUX: LADIES THAT UX

  • W(ie) - Women Inspiration & Enterprise

  • Women 2.0

EDUCATION

Virginia Tech

  • B.S., Marketing; Pamplin College of Business; 2012

  • B.F.A, Studio Art; SOVA School of Visual Design; 2013

Involvements

  • Varsity Dance Team, Virginia Tech HighTechs, 2008-2012

  • Team Captain, 2010 - 2012

  • Member of Delta Gamma Sorority

  • New Student Orientation Leader

  • Dean's List

General Assembly Certification

  • Visual Design, 2015

  • User Experience Design, 2016