Liquid lab
Brand Strategy | Visual Web Design
Become the preferred “healthy-living” supplement to complement men and women’s personal lifestyle goals through nutrition and quality of customization.
design strategy
GOAL: Become the preferred “healthy-living” supplement to complement men and women’s personal lifestyle goals through nutrition and quality of customization.
OBJECTIVE: Provide customer-profile, cold press juice blends tailored to enhance nutritious, active lifestyles for those who value the benefits of maintaining a balanced, personal wellness.
MOODBOARDS
Created six mood board strategies to help define the visual tone and personality of the brand.
TYPOGRAPHY EXPLORATION
COLOR THEORY
Liquid Lab uses the Apótheke color palette to create a keen sense of attention and luxury awareness to the mixology of its cold-pressed juice blends. Apótheke is a millennial version of traditional apothecary colors and ingredient practices that represent honesty and customization during that time period. Adding vibrancy to muted apothecary greens, reds and browns escalates the look and feel of Liquid Lab to be viewed as a sophisticated, high-touch, high-end custom service brand.
Historical apothecary color references are sourced from liquids, labels and glass bottles used during this time period.
Brand Typeface
Liquid Lab uses three typefaces to capture the essence of a well-balanced and sophisticated brand with unique extensions of apothecary reference. The use of Aleo and Big John Regular play to apothecary type used for writing prescriptions on medicine labels that were hand-crafted for consumers. Their small and all caps letters combined with a more trendy headline such as Lombok Regular communicate honesty and trust, with a modern flare. Liquid Lab uses high-contrast typefaces to represent a luxury service for crafting the perfect juice prescription for men and women living a healthy and balanced lifestyle.
