padsquad rich media ad units
Product Design | Producer Role
Lead design and production of hand-crafted, innovative mobile rich media experiences for Fortune 500 brand advertisers.
FROM CONCEPT TO CREATION
Leading the user experience from design concept and ideation to annotated wireframes and fully developed rich media ad units. Our clients prefer PadSquad because not only do we create innovative ad solutions, but we craft a brand's entire story from beginning to end. As a Design Strategist, I concept ways in which the brand's purpose, intent and objective are visually portrayed in an interactive experience on mobile and tablet device screens. As a UX and Interaction Designer, I storyboard & sketch the user flow and low-fidelity prototype to communicate concepts and visual design decisions in a way that's understood by the client and its creative agency. As a Producer and Product Manager, I am client-facing and manage internal and external stakeholders' expectations when seeing ad products through the entire lifecycle. Using project management tools such as Asana, and hosting regular stand-up meetings with Creative and Operations, allows me to maintain clear product communication and deliver award-winning creative with efficiency and in a timely fashion.
